Time Spent on Mobile Tops Media

According to a report by eMarketer, US consumers now spend more time on mobile devices than on desktop and laptop combined.  When looking at the total time spent on media for 18+ adults in the US, the Digital (mobile, desktop, laptop combined) accounted for 43.6%.  TV, Radio, and Print accounted for 37.4%, 11.9%, and 4.5% respectively.

Breaking down the Digital further, mobile accounted for 19.4% whereas desktop (and laptop combined) accounted for 19.2%.  2013 was the first year where mobile overtook desktop.

The time spent on mobile has been increasing on average 77% from 2010 to 2013: 3.6% in 2010, 7.1% in 2011, 13.4% in 2012, and 19.4% in 2013.

Share of Time Spent Per Day

For total of 12 hours spent on media in a day, US consumers now spend nearly 2.5 hours on mobile devices.

Now, out of those 2.5 hours spent on mobile, where do you think people spend most time on?  Obviously, it’s social media which accounted for 28.4% or  of those 2.5 hours.  Social media is followed by video with 12%.  I’d be curious to see where reading/writing email ranks along with social media and video.

160485

dis