Mobile has forever changed how we access information, communicate with friends and families, and even make purchases. Nearly one out of every three people in the United States has a mobile device and nearly half of all mobile device owners have smartphones.
Mobile penetration has increased rapidly in past three years with cutting-edge devices and operating systems from Google and Apple. We will continue to see these companies keep innovating to make our lives easier.
Since the beginning of internet in early 90’s and that of e-commerce in mid 90’s, nearly all websites have been built for desktops and laptops with large screens. In today’s world where people can access the web at anytime and anywhere, web publishers must present themselves in a way such that the user experience of their audience is maximized. This includes easy-to-use navigation and fast performance, two major areas that give the best experiences to consumers.
In 2011, smartphones outsold PCs for the first time in the history. In only few years from now, almost everyone will have a smartphone and their ability to seek and consume information from their phone will not be limited by the size or speed. When they visit a website, they will expect the best experience no matter where they are or what device they are using. All retailers, large and small, must adopt and harness the power of mobile devices to deliver the best experiences to their customers and maximize potential revenue.