The Citrix released an infographic on the mobile usage trends for the first quarter of 2014. Some of the key findings are:
- Mobile ads now reach 50% of smartphone subscribers, doubling from 2013. However, mobile ads generated less than two percent of a subscriber’s daily mobile data volume and only one in twenty subscribers are currently served video ads.
- Health apps are one of the fastest growing categories. Within the health category, apps related to fitness, running, weight loss and nutrition, and women’s health are on the rise.
- Social networks are embracing videos. Twitter’s introduction of Vine and Facebook’s integration of video into Instagram dramatically increased social video sharing. Videos now account for 32% of total social media traffic. Images and texts account for 63% and 5% each.
- Mobile web is doing much better: 50% of web page now load in 5 seconds or less on mobile devices compared to 8 seconds in 2013.