Mobile Usage Trends from Citrix

The Citrix released an infographic on the mobile usage trends for the first quarter of 2014.  Some of the key findings are:

  • Mobile ads now reach 50% of smartphone subscribers, doubling from 2013.  However, mobile ads generated less than two percent of a subscriber’s daily mobile data volume and only one in twenty subscribers are currently served video ads.
  • Health apps are one of the fastest growing categories.  Within the health category, apps related to fitness, running, weight loss and nutrition, and women’s health are on the rise.
  • Social networks are embracing videos.  Twitter’s introduction of Vine and Facebook’s integration of video into Instagram dramatically increased social video sharing.  Videos now account for 32% of total social media traffic.  Images and texts account for 63% and 5% each.
  • Mobile web is doing much better: 50% of web page now load in 5 seconds or less on mobile devices compared to 8 seconds in 2013.